A change in prespective brings a whole new world of opportunity...
If you judge a fish by its ability to climb a tree, it'll spend its whole life believing that it is stupid.” – Albert Einstein
In 2007 The Government published “Putting People First”, A shared vision and commitment to finding new ways to improve social care in England. Personalisation, often referred to as the complete transformation of adult social care, also means making universal services such as transport, housing and education accessible to all citizens.
Personalization is about putting individuals firmly in the driving seat of building a system of care and support that is designed with their full involvement and tailored to meet their own unique needs.
This is a completely different approach to an historic “one size fits all” system of individuals having to access, and fit into, care and support services that already exist which have been designed and commissioned on their behalf by Local Authorities for example. Indivduals will receive their own budget and can decide how, who with and where they wish to spend that budget in order to meet their needs and achieve their desired outcomes. Whilst there is initial focus on social care and support services, the principles of personalisation are being embedded into a range of other public service areas such as health and education.
Personalization enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details.
This can be dissected as:
"Personalization technology enables the dynamic insertion, customization or suggestion of content" – personalization doesn’t just have to be product recommendations: it can also include inserting any content like images or text (e.g. displaying a golf-orientated banner for a returning golf supplies buyer), or customizing content that is already there
“…in any format” – it isn’t restricted to the web. It can be implemented for any medium or touchpoint, such as emails, apps, instore kiosks, etc.
“…that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details” – finally, the most important part. Personalization uses both implicit and explicit information, derived in two ways. Firstly, a visitor might explicitly declare some information, such as their gender or date of birth.
If you judge a fish by its ability to climb a tree, it'll spend its whole life believing that it is stupid.” – Albert Einstein
Our eduational system today is quite ofte mainstreamed and that one educational/course design fits all. But...Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” ― Albert Einstein
Get used to a different way of looking at things. A change in prespective brings a whole new world of opportunity. Thus there are needs for personalisatio in education, so what does that meansIn 2007 The Government published “Putting People First”, A shared vision and commitment to finding new ways to improve social care in England. Personalisation, often referred to as the complete transformation of adult social care, also means making universal services such as transport, housing and education accessible to all citizens.
Personalization is about putting individuals firmly in the driving seat of building a system of care and support that is designed with their full involvement and tailored to meet their own unique needs.
This is a completely different approach to an historic “one size fits all” system of individuals having to access, and fit into, care and support services that already exist which have been designed and commissioned on their behalf by Local Authorities for example. Indivduals will receive their own budget and can decide how, who with and where they wish to spend that budget in order to meet their needs and achieve their desired outcomes. Whilst there is initial focus on social care and support services, the principles of personalisation are being embedded into a range of other public service areas such as health and education.
Personalization enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details.
This can be dissected as:
"Personalization technology enables the dynamic insertion, customization or suggestion of content" – personalization doesn’t just have to be product recommendations: it can also include inserting any content like images or text (e.g. displaying a golf-orientated banner for a returning golf supplies buyer), or customizing content that is already there
“…in any format” – it isn’t restricted to the web. It can be implemented for any medium or touchpoint, such as emails, apps, instore kiosks, etc.
“…that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details” – finally, the most important part. Personalization uses both implicit and explicit information, derived in two ways. Firstly, a visitor might explicitly declare some information, such as their gender or date of birth.
